Answer: Artificial intelligence (AI) has become a buzzword in the marketing world, and for good reason. With the rise of big data and the increasing complexity of consumer behavior, marketers are ...
Designed to introduce students to quantitative methods in a way that can be applied to all kinds of data in all kinds of situations, Statistics and Data Visualization Using R: The Art and Practice of ...
The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...