"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

The exciting part of marketing is execution. Writing interesting content, increasing your social network, and watching as your PPC campaign clicks increase are all things that we enjoy as marketers.

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Core values is a term born out of personal development, but over the better part of the last decade, the phrase has become a buzzword in the business world. Many companies list their core values — ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.

RALEIGH, N.C.--(BUSINESS WIRE)--Today, Omnia Strategy Group, LLC., a visionary B2B tech marketing firm, announces its mission to redefine the paradigms of market positioning, product marketing and ...

Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...